“On camera, I once said, ‘This pizza looks like a manhole cover in Flavortown.’ Willy Wonka had a chocolate stream, you know? So it’s taking these iconic food items, these iconic food moments, and giving them a home. They all live in Flavortown. It’s like one of those things in The Matrix: You can only get down with Flavortown if you believe in Flavortown. I have people walk up to me and say, ‘Hey, I’m a citizen of Flavortown.’ I have people that want to pledge to be a city council member of Flavortown or the mechanic. It doesn’t stop. What would be the airline of Flavortown? Sausage Airlines? It just doesn’t stop. I just said it, and then people heard it. Of course, there’s no Flavortown—unless you believe in it.” – Guy Fieri (Vice, “Munchies”)
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